What Can Dog the Bounty Hunter Teach Local Businesses?

Ever seen Dog the Bounty Hunter? He’s a Harley-looking dude in Hawaii who goes around rounding up the bad guys. But he doesn’t just round them up, he takes them down with style. Duane “Dog” Chapman and his family have turned their little bounty hunter enterprise into a full blown reality TV sensation. Since 2005 Dog has also turned up as a guest star on other popular shows as well.

Alright, enough with the show prep. What has that got to do with your local business? Well let me answer that with a question. If you live in Hawaii and need a bounty hunter who are you going to call? I’ll answer that for you, you’re going to call Dog the Bounty Hunter because he is the expert.How did he become the expert? He did it by allowing you to see what he does for a living – but more importantly he shows you how he does it.

There’s a roofer in Maryland who has achieved the same “expert” status in his community. He didn’t have a TV show though. He, like you, has YouTube. He films himself everytime he gets on a roof to make his initial inspection. He films the roof while talking about the problems he sees and the solutions required.

He’s created so many films that he’s featured prominently when you search for his local keywords. That ability to prove yourself by allowing others to see your expert knowledge creates a level of trust, appreciation and credibility. Not only that, but he uses the video when he talks to the client and proves to them he understands their problems and necessary solutions.

Become the Dog of  your community. Plan your work and turn it into a marketing and teaching moment. You’ll revel in the appreciation your local community shows and accomplish your marketing activities while you’re getting your work done.

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The Buying Process – Writing Ads for your Audience

So, I've written quite a bit about the buying process lately. I think that's mainly because marketers don't always understand. For instance if you're an affiliate marketer and you write an ad that says: Nikon 30D Camera Lowest Price on the Nikon … [Continue reading]

Internet Marketing: Do You Know the Steps of the Buying Process?

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The Structure of Social Media for Small Business

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Does your company website make sense?

So you've got a website and you're proud of it. In fact, many of you were probably excited to tell people once it was up and going.  I've got some questions for you. What is it for? What does it do? How do people find it? How do people use it? Do you … [Continue reading]

What you need to know to increase reach and profitability

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There are few jobs easier than blogging. In its simplest form there is little to separate the writings of a private diary to those of a blogger. With a computer, internet access and a willingness to pour one's thoughts out over a keyboard --BLOGGING … [Continue reading]

ENMN Conference Insights

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I was honored to have a chance to speak at the Entertainment New Media Conference, the premiere blogging event for entertainment and travel bloggers. One of my favorite activities is meeting with bloggers who have a different paradigm view of … [Continue reading]

Become a Power Pinner

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I've been working on becoming a power pinner on Pinterest for a few months (in our industry, who isn't eh?). I define a power pinner as someone who's efforts have resulted in a vast number of followers. Fortunately, I did find a formula that seems to … [Continue reading]

Use Surveys to Take Action

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It's always in the back of our mind, "I should be surveying my audience". We all think it and wish we were doing it. And then some of us actually do it (which makes the rest of us start thinking about it again). But when have you seen the results … [Continue reading]

Community Building Extras

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I decided to go to BlogWorldExpo this year. I have had this impression that it's just enormous with tons of vendor booths and people wandering this way and that. I just imagine being somewhat lost in this sea of people. And then I was looking at … [Continue reading]

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