WordPress does not help SEO

WordPress does not help SEO. With all the talk about SEO plugins you might think you’re at a disadvantage without WordPress. And without the SEO plugins you might think you’re at a disadvantage compared to those who have them.

But you’d be wrong.

WordPress and SEO just aren’t related in any way.

wordpress-does-not-help-seoSEO is the process by which you prove to the search engines that you are relevant for a given topic. Wordpress itself is just a content management system. WordPress is a program like Microsoft Word, but instead of being designed to create text documents it is designed to create web content. That’s all it is. WordPress is a program that makes it easy for you to put content online.

My Readers Don’t Want a Newsletter

In my recent article Don't Write an E-book, there were some questions about the purpose of building a list. I believe a couple people actually said "my readers don't want a newsletter, they already get my feed". In reading those I both understand … [Continue reading]

Don’t Write an e-Book

No matter what I told you, or you heard from John Saddington at Savvy, or you read online somewhere. . . take "write an e-book" for your email optin off your list of things to do. The truth is no one has e-book on their Christmas List. No one. Are … [Continue reading]

Choosing a Monetization Model

Big companies have entire departments dedicated to their monetization model and regularly discuss pricing strategies, cost cutting measures, and increasing the number of income opportunities. How much time have you spent on your monetization model? … [Continue reading]

Analyzing your bounce rate? Mistakes are common

bounce-rate-mistakes

What do I mean by bounce rate mistakes? The bounce rate is typically what analysts note as the percent of people that come to your website and then almost immediately hit the back button.  When they "bounce" off they're considered part of the bounce … [Continue reading]

Consumer Buying Process: Messaging Makes all the Difference

consumer-buying-process

I always enjoy "analyzing" the consumer buying process in different industries. For instance it doesn't take much effort to sell a candy bar at the grocery store checkout. But it takes a heck of a lot of work to get a country to buy a Boeing … [Continue reading]

Your Website Conversion Rate is Meaningless. Period.

People often ask me what my website conversion rate is, which I think is an absolutely ridiculous question. But before we continue, let's assume you don't know what a conversion rate is OR let's define it so the rest of this post is based on a mutual … [Continue reading]

Can you start a new site outside your niche?

Prior to going to BlogWorldExpo I've maintained the position that trying to build an audience in a new, unrelated niche wasn't the best idea. The whole point of list building and empire creation is culling together an audience of similar interests to … [Continue reading]

Becoming a Power Pinner (on Pinterest)

I've been working on becoming a power pinner on Pinterest for a few months (in our industry, who isn't eh?). I define a power pinner as someone who's efforts have resulted in a vast number of followers. Fortunately, I did find a formula that seems to … [Continue reading]

Common Marketing Mistake: Leveraging Assets

Common Marketing Mistake

One common marketing mistake small businesses seem to make is not leveraging operations activities for marketing purposes. As I highlighted in my "Dog the Bounty Hunter" story, the average, ordinary things that you do can be used as marketing. I … [Continue reading]

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