Is your Small Business ready for the flat screen TV change?

Somehow, overnight it seems, flat screen TV’s are no longer available as an upgrade. Nope. Now flat screen is the default. In fact, if you want to buy a regular cathode ray tube TV, you’re going to have to go to an electronics store, or eBay or Craigslist. Because, Wal*Mart isn’t going to special order it for you.

I don’t recall it, but I imagine there was a day that color TV was the default – not just an upgrade option.  Just as there was a day that CD’s replaced tapes, and the automatic replaced the stick. In fact, can you find ice cream makers that require you to hand crank them? When is the day that all banks will have drive-thru’s?

Change is inevitable. The question is whether or not your small business is ready for the change? Just think about the simple things like popcorn ceilings that really make you look old and out-dated. How about business cards that don’t feature your e-mail or web address? And are you prepared to have a corresponding Facebook page should that become the norm?

Keeping up with technology is hard – there’s so much of it. But because it changes rapidly, you can begin to lose customers just because your technology is outdated – and thus foreign to today’s consumer.

Check  your website, is there a “contact us” tab? If not, perhaps there should be because everyone expects to find the hours, e-mail and phone number there. It’s no longer an add-on – now it’s the norm. Is your main web address a hotmail account? Today’s savvy youth see that as cheap and out-dated. Make sure to get info@yourdomainname.com right away.  Finally, are you ready to book appointments, sell products or communicate with your customers through your website? Soon enough the lack thereof won’t be tolerated.

Doesn’t sound like sitting on your hands is helping does it? What else is becoming the norm? More importantly – are you ready to grasp it? Leave your web address, we’ll look it over and tell you what we think about your site and the future “norms”.

Mistakes in internet marketing: conversion rate

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One of the biggest mistakes in internet marketing is failing to understand the true nature of your conversion rate. Conversion rate is such a lousy term, but for many business owners it has come to mean profit. Unfortunately, businesses that … [Continue reading]

What Can Dog the Bounty Hunter Teach Local Businesses?

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Ever seen Dog the Bounty Hunter? He's a Harley-looking dude in Hawaii who goes around rounding up the bad guys. But he doesn't just round them up, he takes them down with style. Duane "Dog" Chapman and his family have turned their little bounty … [Continue reading]

The Buying Process – Writing Ads for your Audience

So, I've written quite a bit about the buying process lately. I think that's mainly because marketers don't always understand. For instance if you're an affiliate marketer and you write an ad that says: Nikon 30D Camera Lowest Price on the Nikon … [Continue reading]

Internet Marketing: Do You Know the Steps of the Buying Process?

I recently read Todd Brown's Article on "the Greatest Marketing Lesson", which I thought useful, and it made me think about reiterating this important lesson to go along with it. Todd actually wrote about a concept he learned from Eugene Schwartz … [Continue reading]

The Structure of Social Media for Small Business

Structuring your social media platform as a business gives you an opportunity not available to a consultant or sole proprietorship. While I spend a good deal of the time branding my own image, a company has the option of allowing it's "employee … [Continue reading]

Does your company website make sense?

So you've got a website and you're proud of it. In fact, many of you were probably excited to tell people once it was up and going.  I've got some questions for you. What is it for? What does it do? How do people find it? How do people use it? Do you … [Continue reading]

What you need to know to increase reach and profitability

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There are few jobs easier than blogging. In its simplest form there is little to separate the writings of a private diary to those of a blogger. With a computer, internet access and a willingness to pour one's thoughts out over a keyboard --BLOGGING … [Continue reading]

ENMN Conference Insights

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I was honored to have a chance to speak at the Entertainment New Media Conference, the premiere blogging event for entertainment and travel bloggers. One of my favorite activities is meeting with bloggers who have a different paradigm view of … [Continue reading]

Become a Power Pinner

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I've been working on becoming a power pinner on Pinterest for a few months (in our industry, who isn't eh?). I define a power pinner as someone who's efforts have resulted in a vast number of followers. Fortunately, I did find a formula that seems to … [Continue reading]

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