My Favorite Place on Earth

What a strange title I just wrote. I’ve spent my life traveling – seriously – my entire life. My father’s military career decided that he should move frequently so his family could test out restaurants, churches, schools and airports nationwide. It was a good plan, really. Making friends as a military kid is not so easy – but in the end you learn a lot.

So whenever I talk about my life people inevitably ask which place has been my favorite. Until this very moment, my answer 100% of the time has been “I always like where I am more than where I was, so I’ve never had a real favorite”. But I can say that 2 years ago I spent 25 minutes in a place I totally loved.

On the northern side of the Mediterranean, just east of Italy is a beautiful, little town called Dubrovnik – in a wonderful country re-named by our egocentric culture, Croatia. Dubrovnik is not the place though. In fact, Dubrovnik is a mix of good and bad. There are some really cool unknown swimming holes with tide pools and rock walls to climb, there’s a place that makes an unbelievably good hamburger (which sounds strange).

And then there’s the old fort which is a bit like Disney. The old fort houses my favorite place, but it’s not the fort itself. When you enter the old fort at the main entrance you are greeted by tons and tons of tourists, shops, museums, vendors and outdoor seating. It’s fun for, like, 10 minutes and then it’s just annoying. Loud, obnoxious Americans and lots of tourists from cruise ships.

But walk all the way down the main hallway and take a right heading toward the outside western wall. Look for a sign that says “Cold Drinks With the Most Beautiful View” and follow it.

Follow the sign . . .

Eventually, you’ll come to a hole in the wall of the fort that actually take you outside the walls to a bar.

It’s not a typical bar – I mean it’s outside – on a the edge of an old fort. And you’re sitting in plastic chairs at plastic tables and there are people swimming just off the rocks. The bar itself is small; they sold simple stuff like refreshments and basic alcohol.

The unbelievable part is your sitting there looking out over the Mediterranean with a view so vast and wide that you can see the curvature of the earth. And there are yachts moored just off the shore. And down the way a bit, and around the corner of the fort

The bar from the castle wall

The bar from the castle wall

wall is a water polo ‘pool’ laid out with buoys in the sea. And you’re just sitting there, enjoying the moment away from the maddening crowd. It’s beautiful. It’s my favorite place on the planet.

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5 Steps Before You Get a Domain Name

Either you’re ready to start your internet business, or you know that you need to improve your internet business. Either way – these steps are for you. The first step is learning that going to GoDaddy to get a domain name first is the wrong approach. Step 1.

1. Strategy  On-line marketing is not effective if it’s not planned. I was talking to a young rock-n-roll wannabe today and suggested she give some of her songs for free to her Twitter followers. She said “well, I don’t have a record deal yet, but I’m not that desperate.” That’s a person who doesn’t understand strategy. Giving something away free doesn’t have to be out of desperation, it could be part of the strategy. Before you get a domain name – let’s get a strategy.

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Most business cards feature one website, their company website. And that’s because the company has one website. And then there are companies like Walgreens that have a customer website (Walgreens.com) and a corporate website – often closed to the public. But how many have 8, 9, or 10 websites? That’s #2

2. If you’ve got a multivitamin, why not have several niche websites that feed traffic to your main shopping cart? There are tons of people looking for Vitamin A and Lutein to help their eyes – why not create an entire site about vision improvement and feature your product? And then have an entirely different site dedicated to antioxidants and anti-aging highlighting the green tea extract, gingko biloba and selenium in your product and others? Remember #1 – you must have a strategy.

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One of the biggest failures I see is the lack of vision people have in their strategy. Unless you have some idea how your customers are going to get to your website, how can you even begin to set-up a website? Do you know a single company that doesn’t have a companyname.com named site? That bring us to #3.

3. If you’re going to rely on search traffic to find your site, then don’t name your airline ticket site RogaInc.com. Do some research and find out what keywords your customers are already using. Perhaps you could get airline-ticket-website.com and then buy RogaInc.com and redirect it to your site. Nobody needing to travel from Tallahassee to Phoenix at the last minute is going to search for Roga Tickets – maybe they will after you’ve spent Expedia billions on advertising – but until then, you’re fighting for space.

If on the other hand you’re planning to drive all the traffic yourself via brochures, biz cards, TV commercials, and advertising – then keywords aren’t your main concern and RogaInc.com might be fine. Your main concern with this strategy is making sure your brand, your colors, and your look are all in sync. Maybe the website isn’t the first thing you need to get done. Find out what your limiting agents are whether it be the printer’s capabilities, money or website technology – and develop them all together.

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4. Social media needs to be part of your strategy. Perry Belcher calls it Mass 2-Way Communication, and it’s the future of the internet. No longer is the internet a one-way street where you speak through your website and people read. Now it’s about conversations, listening and teaching, asking and answering, and building relationships. So you’ve got to get ready to be the company, be the face, be the person people want to be friends with. And to keep some consistency, some branding find out if yourname.com is available, if it’s available on twitter, on facebook, on linkedin and others. If not, find a derivative and register everywhere. You can’t afford to be Dan one place, Daniel another, and Dannyboy somewhere else. Be the same person everywhere.

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5. Finally – you’re not going to make money today. Don’t plan on making money tomorrow. In fact – don’t  plan on making money. Plan on providing value, making friends and helping people with what you know. People make decisions in the presence of leadership. Become the expert – be the guy people want on their team when they need your skills. That’s when you’ll make money.

And don’t get so caught up in your own product that you forget some people don’t want it. Not every person who comes to your websites wants your products – they may just want information. They may want someone else’s product. Give them the information and tell them about the other products. Be their friend, and they’ll be yours.

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My 15 Minutes of Fame

Sometimes I wonder if I’ve already had my 15 minutes. I never had a Kato Kaelin moment or a Buttafuoco moment, but I definitely had a moment. In fact in 2001 I was on ESPN, twice. How cool is that? Well, it was pretty cool for me but unless you were really paying attention – my 15 minutes went by in a few seconds. With about :30 seconds to go at the end of the 2001 California Ironman, I’m crossing the finish line. They actually show me running 10 paces or so and then crashing through the line. That’s after 60 other people and before the last 5. Anyway, it was something.

Then again in 1999 I got to be on the cover of a magazine. It wasn’t Time or People or anything, and only had a circulation of 15,000 but I was on the cover nonetheless. Did anyone see it, well I did and I got it in the attic in a box with other useless momentos. What’s even cooler is my cover shot was me in a jail cell. Getting to hang out in the jail cell was actually cooler than the magazine thing.

So recently I got maybe my last shot. Actually, it’s probably my last shot. I had a sandwich named after me at Publix. Yep, it’s called the Buffalo Danwich. Now what are the chances that the entire chain will pick up on this new sandwich I created? And what’s the chance they’ll post my photo on the wall behind the deli, and then the news will pick up on it, and then it will turn viral and millions of people will see it on the internet, and then McDonald’s will buy the rights to it? Probably not, eh?

The good thing is, I get 15 minutes every day when I get home from work and the kids come running to the door. Actually, it’s more like 6 minutes – and then they’re back to the Webkinz. Yep, I know my place.

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I just love great song lyrics

So, I’m  having a fourth child soon and the thought of it had me load up Elton John’s “The Greatest Discovery”, a song about the joys and wonders of a new child told in the 3rd person, but also from a young boy’s perspective. It really makes me happy listening to it. Sometimes I just hum the part where he says “this is your brand new brother. . . ” fantastic. He and Bernie Taupin have such a mastery of language. I really like the part “strange new sounds you never heard before, strange new sounds that make boys explore”. Good stuff.

Eminem’s song lyrics are equally astute, I’d say. I don’t dislike rap music but I don’t listen to much of it either. I must have listened to Eminem’s song “Lose Yourself” 100 times until I knew the lyrics backwards and forwards. His lyrics aren’t so much about the crafty use of language but about the timing and rhythmn. Unlike most songs, Eminem rhymes words in the middle of phrases, not at the end. I also like how he doesn’t stick to traditional rhymes, but will end 8, 9, 10 lines with the same hard vowel sound. I’m fascinated at how he thinks through this process. “Lose Yourself” is that song I want on the .mp3 player just before a race. “What if you had one shot, one chance. . . ”

Not to be multi-cultural, by any means, one of my other favorite lyrical masterpieces is “One” by Metallica. I’ve only listened to this song 9 or 10 times and always because I just want to hear this piece of genius. I don’t identify with it, and I’m not a metal fan so I don’t sing along or bop my head to it – but it’s truly astounding. Metallica has taken the pain and anger a disabled Vietnam Vet feels and has recreated it in a song. The flashbacks to the war, the depression, the anger – it’s all there. And they use instruments to create sounds - like the high speed strumming of the guitar mimmicks the sounds of a machine gun. And the lyrics take you deep into the mind of the Vet. Awesome. “You’ve taken my soul, taken my spirit, taken my breath away.”

Ok, so here’s my last great lyrical tune. “Always the Last to Know” by Del Amitri. Now the lyrics to this song were not written by an English professor – they are plain and simple. But the juxtaposition the lyrics create at the end of the song always make me laugh and smile. Throughout the tune he dribbles on about how he was always the last to know what was going on in his relationship with the girl. And then at the last second when he’s shown her what a bad deal he got, he changes the lyrics to “You were the last to know”. As in, I had an affair, too - ha! now you know.  Really soap opera stuff – but it brings a smile to my face.

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Adventures of Mark and Dan Part 7

by Dan

We’d left Colorado several hours ago and had just arrived in Salt Lake City, Utah. This was our “big” trip. Leave from Omaha, drive all the way to Los Angeles and return via Las Vegas. Of all our road trips, this one seemed to be the biggest. Sure the Canada trip was just as far – but it didn’t seem as big.

We had no place to stay – well to clarify that – we never have a place to stay. What’s the fun of that? So we were driving around Salt Lake looking for a hotel with some occupancy – nada. Nothing. Apparently there was a Police Convention in town and all the hotels were booked. So, being that Salt Lake is one of the most boring towns  (during the summer), we decided to just leave there and find accomodations somewhere down the road.

For some reason I was driving. That didn’t happen often, but it did this time. I was in the left hand turn lane at a stop light and proceeded to turn left when the light turned green. Well, I didn’t make a wide enough turn and cut across what appeared to be a striped median before entering my lane of traffic. It wasn’t striped. It was a hole of some sort and this hole popped both passenger side tires. Both of them.

So we pulled over to the side of the road, called AAA and waited for the tow truck to arrive. For what seemed like an eternity and beyond the sunset, we waited. Finally, the tow truck arrived and took us back downtown to a garage. Back downtown where there were no hotel rooms.

We headed across the street to a book store/cafe/coffee bar if I remember correctly and bought some light dinner fare. I believe I had something with moldy raspberries. (I forget what Mark had).

And then we headed back to the car. We reclined the seats, locked the doors, covered ourselves from head to toe with blankets and feigned sleep. We were obviously first in line the next morning to get into the garage. And then hours later, off we went to the Biggest Little City in the West – Reno, NV, where we amazed ourselves by finding free money left in slot machines and won money with money they gave us. (But that’s another story).

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Dave Ramsey’s Rice and Beans Prison

Imprisonment. I think the definition is something like ‘forced isolation’, and I bet most would identify it with punishment at the hands of others. But I’ve come to learn that imprisonment is something we do to ourselves far too often – and for reasons I doubt we be willing to fight for.

Dave Ramsey, the radio financial guy, tells people to live on “rice and beans, beans and rice” as a means of saving money and paying off debt. It’s a self-imposed financial imprisonment of sorts, not spending money on the things you most desire, and a punishment for the behavior that led to financial debt. For many, the Dave Ramsey plan is a godsend in times of strife. However, living on “rice and beans” to save money is not going to make you wealthy – it’s only going to halt the hemmoraging.

So step out of your imprisonment – and think about taking a vacation again. Think about how great it would be if you could tell your family on Thursday to “pack up” because you were taking them to Disney for the weekend. Let the desire to live without financial fears be the driving force behind good solid wealth-building decisions. Seriously, once you’re out of debt – have curbed your old spending habits and are looking to build weath – stop listening to Dave Ramsey and start planning.

Only when your money is WORKING for you will you begin to build wealth. Employees don’t get rich – they get retirement benefits.  Break out of that ‘mental prison’ you have created and start your own business. Start a web business, buy a franchise, join a network marketing company you believe in. Find a way to start making your money make money.

When you’re old, graying, debt free and have lots of savings – what memories are going to drive your Thanksgiving feasts? When you’re swinging on the porch swing, enjoying your 80th birthday, will the year you spent every Sunday cutting coupons be the memory you bring up the most? What about the shiny “attendance award” you got at work seven years in a row? What badge of honor will you wear from those lean years? While Dave Ramsey’s methods are unbelieveable for people buried in debt – they are no substitute for taking control of your life and living without financial fears.

(To get your feet wet in business, check out www.sitesell.com/limitedtime.html)

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Adventures of Mark and Dan Part 6

by Dan

We were living in Frisco, CO one summer and working at Keystone Resort. Mark was working room service and I was working conference services. We’d interviewed at Vail (as you heard in a previous Mark and Dan short) but ended up at Keystone because the people were more down-to-earth. We were renting a condo from a girl who’d gone to Denver to take classes for the summer. To create as little a disturbance as we could muster and in so doing be great tenants, we decided to share a bedroom so the gal didn’t need to pack up her stuff.

All was good. An entire condo to ourselves (other than her room) for the summer. To top it off, it was in a relatively good location over-looking a lake and had a cool layout. We ended up working opposite schedules most of the time. But we did end up hanging out a couple days a week and heading to Alice’s bar (for crappy dancing) occasionally.

Then one day about four weeks later – she moved back in. No notice. She was just back.

This infuriated Mark. Me, I thought she was sexy and didn’t mind as much. But, I did think it was wrong that she didn’t ask, that she didn’t lower the rent, that she had friends over often and ‘took over the place’. Mark was right to be mad. Mostly, she was out of line and lied to us about our original deal. She actually told us that she’d planned to come back all along. One night we had a discussion – turned argument – turned discussion – which resulted in us leaving the condo, the resort, the mountains and Colorado. If only she had said ‘hey guys, classes sucked – can we modify the deal so I can move back in for a while?”.

Don’t fret though, we headed straight to Olathe, KS where we met up with some ladies we’d met in Frisco, earlier that summer. But that’s another story. Good thing we had to leave!

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Oprah’s Saving Money Show Revisited

So, my wife was inspired to figure out this whole coupon shopping thing. Seriously if some people are buying $100 of groceries for $12, I’m interested. Apparently there’s a science to it, and when she was telling me about it I was getting excited. Not that kind of excited. I was excited that my wife was excited. And I thought it was cool that there is some science to it.

So here’s a couple tips that seem logical, but we didn’t think of them. Let’s say you buy canned corn a lot. Well, write down the price of canned corn every time you go to the store for 3 months. Write down the day of the week, time of day, which store, etc. . .. You’ll find trends they say. Pricing trends. When it’s on sale – what the low price is and which store has the low price. Do this for the 7 products you buy most often. And then buy in bulk when the price is right and buy enough to last you until the next low price moment.

Another tip, there are websites that keep track of the coupons in your area and their expiration dates. Ask your local stores when they have double coupon days (not all the Krogers are the same, so ask each store you frequent). You can use these to plan your shopping excursions. Save the circulars, and check the site each week before you go shopping. Buying $100 of groceries for only $12 takes some work – but if you work at it, I think you’ll develop good systems that will reduce the work required.

Anyway, that’s all I’m writing about coupons. Good luck.

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Step 16b in creating my own website

Creating your own website isn’t hard. You don’t have to know code or design or format. You just have to be willing to do research, write, re-design when you think it doesn’t look good and write some more. SiteBuildit gives you everything else. SiteBuildit is a web company that helps you turn your ‘hobby’ or niche into a profitable, page one on Google webpage. (If you’re sold on that, you might as well go directly to their site: http://www.sitesell.com/limitedtime.html)

Anyway, my new site is coming along. I wish I had more time to devote to it, because I love it, but I keep working on it. Today I’m working on site words. SiteBuildit has a great keyword tool that not only tells you how many people are searching for that term, that word, that idea – they tell you how many others are targeting that word. If you learn that 5,000 people per month search for your hobby name, and only 1 other site is focused on that word – well that would be a profitable word.

So anyway, I’ve found all the profitable words in my niche and and now “assigning” them to the individual pages of my website. That way, once I start writing I know which 3 or 4 words I need to have on the page and thus have my paragraphs mapped out for me. So I’m pretty excited and will hope to have the site up soon for you and ALL your friends to visit and buy things you don’t need. :)

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Oprah’s How To Save Money Show

So Oprah’s show the other day was about saving money, and it featured those people that somehow buy hundreds of dollars in groceries for $.12

How they do this, I still have no idea. If it’s coupons, they must be eating a whole lot of frozen pizzas, canned peas and CapriSun. There’s not often a coupon for fresh lettuce, a bag of oranges or milk. But then again, I don’t really keep up with the coupon world.

I was smitten with a couple of the ideas presented. (If that’s not how you spell smitten, leave a comment for all of us to see.) Anyway, one lady saves over $200/month on her electric bill by unplugging everything she’s not using. I actually walked around the house to see about this idea and am going to try it in a limited way. The clock radio that’s plugged in under and behind the bed is not coming out. That would really suck to do that every day.

My wife is going to start getting the grocery flyers and see if she can buy the groceries based on what’s on sale. That has merit but will definitely be some work. I think we’re going to make a joint effort to make a lunch for me each day so I can save the ‘going out’ money. (I know that’s horrible for the economy. Oh well.)

The major theme of the show was budgeting. Money in envelopes, on spreadsheets, baskets with receipts – the whole shebang. If you got anything from it, I’d say knowing where you money goes is half the battle.

Good luck and I’ll keep you apprised on our savings.

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