Letters From Dan

Ever come back from a networking event, or a conference or a workshop with tons of stuff on your plate? Did you end up watching videos on YouTube to give yourself a break before you really got to work?

I did that. Last week in fact.

I got back from the Niche Affiliate Marketing System Workshop in Atlanta so full of vim and vigor I almost didn’t know what to do. Almost.

But I figured it out. If you were there and you were listening, Mark Hendricks gave you the answer “start with the end, and work backward”. That’s sorta logical, I guess.

So let’s break it down. Your goal is to profit from your business, and just exactly how are you going to do that?  This is where some people get stumped. So let’s make it easy. Well, you’re going to do that by collecting more money than you spend. Easy?

So my first thought was: I’ve created a product. It’s done, it might need some tweaking but it’s done. So how are people going to pay for this product? They’re going to need PayPal or some sort of order now button. OK. That’s actually done. In order to buy it, they’re going to have to understand what they’re buying. Sales Page. OK – That’s done.

Now, if you’re in the same boat and one of these things isn’t done- well, that’s your action plan right there. Finish that.

The Sales page is done. The checkout is done. The product is done. I even found some ‘bonus’ products to add to the sale. Not Done. I guess I’m doing that.

But when I’m done with that, the only other piece I need is buyers. Hmm. . . I just organized my list of things to do on this project from the back to the front. I know what’s done, which means I know what’s left.

Now I need to work on those traffic generating ideas I learned at NAMS. That means articles, blog  posts, tweets, videos, podcasts, Facebook updates, finding JV’s, backlinks, mini-sites, etc… Does it matter which one you do first?

No. Do the one that sounds fun right now. I mean you might as well be having fun. Suppose writing articles sounds fun today, and tomorrow and the next day, should you get down on yourself that you’re not doing videos and podcasts and backlinks? 

Nope! because if you were doing articles and articles and articles – guess what? You were doing something that’s going to pay off. When you feel like doing a video – do it. When you feel like turning your articles into videos  – do that. If you understand that repurposing is easier than creating new content, and choose to create new content anyway – Good For You! You’ll always have time for more content – just as you’ll always have time for repurposing.

My advice to you. . . Don’t sell tickets to an event that happens once. Don’t spend your time on things that have an expiration date.  Spend everyday doing something that will last, something that will help and something that keeps you smiling.

And remember that every social media account that you open, every site that you build, every hurdle that you jump makes it that much easier tomorrow. Ever meet a successful internet marketer who hasn’t been doing this for 5 or more years? I don’t think so.

Well, guess what they were doing the first 5 years? Yep – creating the systems, the products, the sites, the networks, the tips and the tutorials. This is a long distance haul. Settle in, it’s going to be a good ride.

So tell me your “after conference” secrets to organizing your priorities. Let’s learn a little something (before we meet up on YouTube, watching videos).