Nissan’s Social Media Marketing campaign has the engine of a huge company, but the heart of small one. I was truly surprised by the sincerity, integrity and intimacy by which Nissan operates their program.
For a car company trying to make money in times that are extremely difficult, I I was surprised how little of the discussion was about sales, ROI, or monetization. It was quite obvious during the course of the discussion that sales were the goal of some other Nissan department. The social media marketing department was about customer experience and branding.