The Role of Social Media

Last week I spoke at the SMAC conference about the role of social media in your business. Social Media is nothing more than a collection of tools you can harness for your business. While some make social media the crux of their business – most have choices. The questions I posed are:

  • What are your business goals of social media going to be?
  • Where are you going to focus your time?
  • Are you actively moving your audience with you?

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