Are hashtags part of your annual marketing plan? Have you ever even considered doing something more proactive with them than just using your normal ones? If you spend any time preparing for holidays, seasons and events, then you should actively market with hashtags.
I went and saw a movie this weekend and was excited to see a Mayonnaise commercial featured before the previews even started. Let me re-word that. . . I was excited to see what the Mayonnaise folks were doing in a commercial before the movie started. I can’t say I cared one way or the other that the commercial was about mayonnaise.
So just as the commercial started an icon floated into the bottom right corner of the screen that said “Shazam for Free Sample” I looked at it for a second and realized that the commercial wanted me to use the Shazam app at which time I would redirected to a webpage where I could order myself a free sample of mayo.