A friend of mine sent me a link to this video. I gotta tell you this might be the single best video I’ve seen on the human condition. Straight from TEDx these insights go directly to what makes a good leader. I can’t say better than what’s said here:
Anyone ever offer to write a guest post for you? I imagine you were either daunted by what to do or very excited that someone else provided content for you. Either way, I bet your first response wasn’t strategic.
After creating a keyword theme map for a client this week, I was asked by the client what she was supposed to do with guest posts. She wanted to know if she was to put them in their on silo on site or if she was to stop accepting them. The answer is neither. Armed with a keyword theme map you won’t have to wonder about accepting guests posts.
Instead you can start offering and accepting positions for “blog post substitutes”.
I’m always looking for unbelievable viral marketing examples, and recently came upon what ThePianoGuys are doing with their CelloWars video. You’re going to love it.
There is an enormous differences between viral video examples and viral marketing examples. Tons of videos go viral. Most of them that have done so weren’t because they were planned that way. And 99% of them are just a flash in the pan with no way to turn that audience into future fans.
In this viral marketing example you’re going to see how ThePianoGuys are using their videos to create fans, generate revenue, grow their list and become pop icons. You don’t see this kind of thing everyday.
They start with YouTube, but these guys aren’t using a Flip Camera in their car on the way to work. Their videos are stunning, done with impeccable editing and amazing musicians. They are so well done, you want to share them. But again – that’s not viral marketing. Great editing, amazing music and stunning video is a hallmark of great movies like Shindler’s List, K2 and Empire of the Sun but that doesn’t make them a viral marketing example.