What’s the YouTube Editor about? Inside YouTube is a special editor that’s got a few more bells and whistles than the Video Manager. It offers free features like the ability to add text overlays, cut videos, add music and harvest creative commons material. In this video I show you how to harvest other people’s videos to take as your own.
Below the video we talk about why you would use this tool.
This is a chapter from our Marketing Calendar Blueprint product (which I’ll also be talking about at the SMAC event you see above in the blog header). The Marketing Calendar Blueprint teaches you how to strategically plan your year so you always be providing to your audience what they are looking for.
The idea is simple . . . and so is the execution. One of the chapters is about deciding which social media site to work on. . . there are so many, aren’t there? Here’s a sneak peek:
We recently did our weekly call on the SEO of WordPress Categories and Tags. This is a recap of that call, but not the transcript. If you’d like to listen to that and all our other calls, you just have to register to get in at http://FreeWeeklyMastermind.com
Anyway, we covered three basic tenets of WordPress Categories and Tags. We spoke about the duplicate content issue, Google indexing issues, the compelling need to use every feature and the SEO benefits of categories.
So what are WordPress Categories and Tags? Well WordPress is content management software. The categories and tags are two of the bells and whistles that were designed into the software to make it easy to organize your content. But like a TV remote control, you don’t have to use all the buttons.
I got asked today if I’d made any mistakes in building my FreeWeeklyMastermind community. The answer to that is yes. Darren and I have definitely made mistakes. I wouldn’t even say their obscure mistakes – but probably common marketing mistakes many people make.
The first mistake we made was altering the schedule. I made the mistake of switching nights for the weekly webinars.
Some of our audience was also pretty active in another community that met Wednesday nights. It never bothered me that some of ourcalls would be lightly attended because they attended the other call that night. It didn’t bother me because not everyone needs what we’re talking about right now. Maybe the other subject was more appropriate for them. Besides ours are recorded.
In all fairness, how can you expect to maintain a community if you are commanding them to be present? Their presence and attendance should be because they really, really wanted to be there, right?
Anyway, I got asked by the other community’s leader if I’d switch to another night (because it bothered him that sometimes the audience was on my calls that night). I decided to be neighborly and do that.
Well that was a mistake.
Sticking to one schedule that fit into the lives of my community members was the best. Their having a choice was good for them as well.
But more importantly I couldn’t make any other night a regular occurrence. Without my 100% dedication and sticking the schedule, how can I expect the same from others?
So I’ve moved back to the original night and am rebuilding that momentum.
That was clearly a mistake. I need to focus on the needs of my community, my ability to dedicate time to it and not worry about others. I thought I was. . . but I wasn’t.
Lesson learned. Can you think of any other community building mistakes? I know I can. Feel free to share here or at http://FreeWeeklyMastermind.com
Whether you’re just starting out or have been trying for some time, if you’re not making money then you’re frustrated. Now there’s no shame in making money online. You don’t have to be a spammer or a shark. All you have to do is provide what people want, when they want it with a design they like and trust. That’s it.
So if you’re frustrated I want you to do these 5 things to make concrete repeatable progress online:
1. Google Analytics. Get Google Analytics and Google Webmaster Tools on your site. Don’t worry about setting up the Analytics goals and funnels yet. Just make sure that you’ve got visitor and keyword tracking on your site. If you use WordPress get the Google Analytics and Webmaster Tools plugin and add them both to your site. That’s not too difficult, is it?
WordPress does not help SEO. With all the talk about SEO plugins you might think you’re at a disadvantage without WordPress. And without the SEO plugins you might think you’re at a disadvantage compared to those who have them.
But you’d be wrong.
WordPress and SEO just aren’t related in any way.
SEO is the process by which you prove to the search engines that you are relevant for a given topic. Wordpress itself is just a content management system. WordPress is a program like Microsoft Word, but instead of being designed to create text documents it is designed to create web content. That’s all it is. WordPress is a program that makes it easy for you to put content online.
One common mistake small business owners make is failing to outsource what isn’t aligned with the goals of the family and the business. While that often means accounting, legal and things like fulfillment, it can also mean domestic duties.
What I found most interesting at conferences I’ve attended lately is that talk of hiring a housekeeper is akin to killing one’s identity. Somehow our ability to maintain our own homes ourselves is part of our pride, it’s part of what makes us who we are.
But I argue that’s the wrong way to think about it:
Now you’ve heard my case for a housekeeper. What’s yours?