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What Klout interviewed me about

Posted By: DanRMorris | Posted in Common Marketing Mistakes

klout-interview Recently the folks at Klout asked me some questions about doing business online. Thought I’d turn it into a blog post. . . because that’s what I preach. :)

Klout: What common marketing mistakes should one avoid when forming an Internet marketing strategy? Why?

Focusing on “Likes” “pins” “retweets” “+1′s” – - – - should not be the goal. Revenue should always be the goal. If “likes” “pins” and the rest are part of the strategy to achieve revenue growth, then by all means employ these tactics. But don’t make “likes” the goal or that’s what you’ll get.

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Managing Synchronous vs Asynchronous Media

Posted By: DanRMorris | Posted in Marketing Calendar Blueprint

Have you ever considered what the difference is between your management of Twitter vs Email? What makes them so very different? The answer lies in the definitions of synchronous and asynchronous.

I looked up the definition of synchronous and it said “occurring at the same time”, which I don’t disagree with. But you couldn’t say that Twitter is occurring at the same time, though Twitter is synchronous. So what does that mean?

Watch and find out:

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How Google AdSense Works

Posted By: DanRMorris | Tags: Google Tools
Posted in Niche Internet Marketing

I got asked this question this week, “I don’t understand how Google Adsense Works. I and another blogger have about the same traffic and have ads in the same places but she makes a lot more money. What am I doing wrong?”

Now this isn’t a bad question because Google Adsense isn’t the easiest thing to understand. But it was clear to me the way she asked the question, she just didn’t understand how Adsense worked.

So, let’s talk about it from the beginning. Google built a search engine that attracted lots of people. In fact, something like 70% of all searches go through Google. With all those eyeballs, Google decided to sell advertising space in the right sidebar and at the top.

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Are Brands or Celebrities Following you on Twitter?

Posted By: DanRMorris | Posted in Niche Internet Marketing

Ever want to know who’s following you on Twitter? There are several services that will give you that information.

But if you’re just looking to find out who because it would be fun, you’re missing the real value. What you really want to be looking for are the brands and personalities in your niche (or related to your target market) that are following you. These are the people who can see your tweets and engage with you.

And sometimes it indicates researching you as well.

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Monetize YouTube: External links in the video

Posted By: DanRMorris | Posted in Video Marketing

YouTube gives you one more way to monetize videos now by allowing external annotation links in the video itself. If you read our previous post on different ways to monetize YouTube, you previously had to be a YouTube partner to get external links in the videos.

This doesn’t take the place of using the annotations feature to strategically move your audience to other videos. It doesn’t take the place of the links in the description, or the call-to-action in the video. This is something new to consider in your video and YouTube strategy.

The only feature that hasn’t been enabled yet is the ability to link to any website. At this point you’re only allowed to link to the website that is associated with your YouTube and connnected Google account. So if you’re hoping to link to sales pages, build them inside your main site.

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Bounce Rate Failure is a Myth

Posted By: DanRMorris | Posted in Common Marketing Mistakes

I was over at Kyle Nelson’s blog reading about bounce rate today.

I agreed with his clinical definition of bounce rate. But our opinions diverged there.

I don’t agree that a high bounce rate is something that needs to be fixed. That’s painting with a broad brush and contributes to the myth of “bounce rate” that plagues so many. Let me start by saying:

A high bounce rate by itself does not indicate anything.
A high bounce rate does not signal website problems
A high bounce rate should make you think, not take action.
A high bounce rate just may be an indicator of great profitability
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Pinterest: How to grow faster, get more repins, and win

Posted By: DanRMorris | Tags: Pinterest
Posted in Image Marketing

So I’ve figured out a little something with Pinterest. It’s not rocket science and it isn’t going to blow you away, but I bet you’ve neglected it and I bet you’re going to be really happy to start doing it again.

And this concept is the same for YouTube, Flickr, Instagram, Pinterest, Tumblr and any other image based account that ties into Twitter.

The concept started to sink in a bit after seeing the “likes” that Crystal Collins of TheThriftyMama.com was getting on her Instagram account. It took a bit for it to sink in, but then it all made sense.

For instance take a look at Stabiano on Instagram. He’s got 35,353 followers of his Instagram photos. And Yaron007 has almost 6,000 followers for the same reason. That reason is right here in this picture.

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Internet and DR Marketing: Do You Know Your Audience’s Level of Sophistication?

Posted By: DanRMorris | Posted in Consumer Buying Process

Eugene Schwartz, the guy who revolutionized direct response marketing – the guy who didn’t get paid enough for his copywriting skills – the genius of marketing, broke down this very important lesson.

As I reference in my previous post about understanding the buying process of your audience, it is also important to understand their level of sophistication.

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How to use the YouTube Editor

Posted By: DanRMorris | Tags: YouTube
Posted in Video Marketing

What’s the YouTube Editor about? Inside YouTube is a special editor that’s got a few more bells and whistles than the Video Manager. It offers free features like the ability to add text overlays, cut videos, add music and harvest creative commons material. In this video I show you how to harvest other people’s videos to take as your own.

Below the video we talk about why you would use this tool.

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Which Social Media site do I concentrate on?

Posted By: DanRMorris | Posted in Niche Internet Marketing

This is a chapter from our Marketing Calendar Blueprint product (which I’ll also be talking about at the SMAC event you see above in the blog header). The Marketing Calendar Blueprint teaches you how to strategically plan your year so you always be providing to your audience what they are looking for.

The idea is simple . . . and so is the execution. One of the chapters is about deciding which social media site to work on. . . there are so many, aren’t there? Here’s a sneak peek:

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