So there’s a great way to make your own products without worrying about whether they’re going to sell or not. In fact you could say there is a 100% foolproof way to figure out what your audience will buy.
The first thing you need to know is that people don’t buy products – they buy labels, titles and headlines. In fact, most people don’t look through the Table of Contents on Amazon before they buy the book.
They base their purchase on referral and the title.