Eugene Schwartz, the guy who revolutionized direct response marketing – the guy who didn’t get paid enough for his copywriting skills – the genius of marketing, broke down this very important lesson.
As I reference in my previous post about understanding the buying process of your audience, it is also important to understand their level of sophistication.
I recently read Todd Brown’s Article on “the Greatest Marketing Lesson”, which I thought useful, and it made me think about reiterating this important lesson to go along with it.
Todd actually wrote about a concept he learned from Eugene Schwartz regarding the “level of sophistication” your audience has achieved and how to tailor your marketing to that. When you’re finished reading this post, go read Todd’s.
The SAMBA Blog’s April 8th post was on the importance of a quality product in terms of the product/marketing mix. I think that analogy can be used to describe the importance of a website’s content and function in terms of the marketing that went into planning it.
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