Keyword research is like studying for a test

Keyword research is truly like studying for a test. If traffic is the answer then keyword research is the text book.

When people are searching for you, the only tool they have at their disposal are words. Letters and numbers are what people use when searching for products, services, information or entertainment. Put together those letters and numbers entered into the search box are keywords.

A thorough understanding of these keywords is paramount to the success of any webpage, in terms of people finding it via the search engines (ie. . . Google, Yahoo!, Bing, etc.)

At the NAMS 4 event in Atlanta, Georgia I sat with Lynn Terry, Susanne Meyers, and Karon Thackston on a keyword research symposium.  We talked about search statistics, keyword density, wordtracker, and 10 other vital tips.

And while I’ve been rewarded with #1 positions and great relevant traffic to my clients’ local business websites, I was floored by the information Lynn, Susanne and Karon had at their fingertips. These ladies know their stuff backwards, forwards and upside down. This information is so good, I learned a ton to make my business better.  We recorded this 90 minute mastermind session, and are offering it just for you.

This MP3 download:

  • delivers almost 90 minutes of focused discussion, tips and techniques for easy and practical keyword research.
  • breaks down complex keyword research ideas into manageable pieces.
  • explains the various research tools and how to choose the right one for you.
  • gives you an easy plan of action for finding the best keywords for use with websites, blog posts, articles, and social media.

I guarantee your SEO knowledge will increase, your rankings will get better and your traffic will be more relevant after listening to this audio.  Go to the NAMS site and get it now!

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Growing up Military: Where are you from?

There isn’t a week that goes by where someone doesn’t ask “So, where are you from?” I always say “pick a state” – because there isn’t really a good answer .

I’ve lived in a lot of states, some by my own design but most because I grew up in a military household.  Let me tell you, at no point in time during a military upbringing do you get to suggest where we move next.

Nope. That’s someone else’s job.

So culturally I’m not really from anywhere.  Early on,  like before I was in 2nd grade, I’d already lived in Wyoming, Ohio, Florida, Texas and Washington state.  So I can’t really claim to be a Texan – or a Buckeye.

Then through my school years I lived in Alaska, New Hampshire and Nebraska.  So I can’t really say I’m a lifelong Celtics fan, nor can I claim to be a Husker.

But it didn’t stop there. Since high school I’ve lived in Romania, Colorado, Illinois, Arizona and now my second town in Tennessee.  At no point in those moves did some “culture” stick. No discernable accent. No regional food preferences. . . it’s like I belong to some Nomadic diaspora to which there is no Facebook fan page.

The only time this “lack of cultural identity” has hurt me was back in high school.  I was trying to win a “scholarship” to study in Japan for a semester, like a sister-city exchange program.

My application got selected as a finalist, and the final acceptance hurdle was a trip out to Grand Island, Nebraska for a formal interview.  It was clear, immediately, that I was different from the6 or 7 other finalists.

I didn’t own cattle. My family hadn’t lived there for generations, and I wasn’t “corn fed” from birth.  I did OK in the interview, but one of the qualifications they spoke about was choosing someone who was a good representative of the state.

That, I was not. So I,  didn’t win.

Other than that, my “cultural disability” has never really come into play.  On the flip side, people now ask me about places all the time. And on occasion, I’ve got to catch people lying about having visited a place (No, you didn’t take a boat ride under the Eiffel Tower).

So my cultural heritage is “domestic nomad”, with a little patriotism mixed in.  Nevertheless, I don’t regret any of it. It’s my life. One thing I can always guarantee – I’m always looking for the next place.

And now that I’m no longer “growing up military”, I get to choose where.

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My lesson in appreciation, Sorry Dad

Why is it kids just don’t appreciate the things you do for them?  That’s what I’ve asked myself a few times over the last few years. How is it you can take them to the movie they most want to see in the world – only to have them leave bummed because you wouldn’t buy them Starburst candy? It’s about the most frustrating thing.

Well, after a huge dose of that on my Chicago trip, I’ve decided that kids are just going to be self-centered no matter what I do. So I’m ready finally. I’m ready to do things without expecting them to appreciate it. I don’t think I’ll like it – but I get it now.

I’ll just have to figure out how to make up for that with my dad. I’m sure we did some pretty amazing things when I was a kid. And if I was anything like my kids can be, I bet I just didn’t care.  So for the rest of the year, I’m going to try to think of all the cool things my parents did for me when I was a kid – and I’m going to thank them.

And in the words of Madonna, “I’ve learned my lesson well, I hope to live to tell the lessons I have learned”. I’ve just decided not to let them burn inside of me. I’m going to do something about it.

Have you learned this one yet?

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The “old” About Me section

(You can read why I updated this section in this post).

This blog has been 100% written by me so far, but I don’t anticipate that will be the case forever. My blog is really about sharing what I know, what I’ve been fortunate to learn, stories I’ve experienced with friends and where I see the future of internet marketing.

My experience comes from finding out too late that babysitting sucks. . .

  • mowing lawns and shoveling snow to make money no other kids had
  • getting stuck in an “igloo” trying to ice the inside
  • learning that not every school has an ice rink
  • working at a cemetery with ex-cons
  • picking produce like a migrant worker
  • building city roads of brick by hand
  • haying fields
  • delivering papers in the rain
  • working at Blockbuster on Christmas Day and New Years Eve
  • catering to the Beach Boys and Huey Lewis
  • selling cassettes and CD’s to music junkies
  • pulling 1,000,000 staples out of a parachute that had been affixed to the ceiling of a basement
  • managing a restaurant on top of a baseball stadium
  • serving Warren Buffet hot dogs and Deborah Winger a Coke
  • breaking up a couple fornicating in the bathroom
  • finding out that high school sports in Nebraska make high school sports in New Hampshire look like childs play
  • feeling lost when my manager quit by handing me the keys and leaving
  • disc jockeying fraternity parties as the only sober guy
  • mc’ing pep rallys
  • moving 13 times before I was 20
  • being in Auschwitz concentration camp on my 21st birthday
  • playing Santa Claus at the mall and suffering through the smell of the beard-stink
  • saving a Russian friend from being beaten by a drunken Romanian
  • traveling home from Paris by train alone
  • living in an apartment working at a truckstop
  • dancing whenever I get a chance
  • learning that employees of Wells Fargo Financial try to rape their customers with high interest rates
  • finding out that I’m good at project management
  • getting lost in a desert while able to see my car
  • learning that an excited call to your parents that you’re pregnant isn’t met with the same excitement back
  • quitting  jobs just to move to other states and finding out that procrastinating on a vasectomy comes with a 20 year reminder sentence.

Oh yeah, my favorite things in the world are Oreo’s, March Madness, dancing, my family, and seeing the amazing accomplishments of others (especially the one’s done under great stress).

Please join this discussion. Leave comments, follow me on twitter (danrmorris) and tell me about your world.  I look forward to our acquaintance.

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My blogging downfall: updating Google Reader

Unlike my business partner, Darren, I don’t read every blog post from every blog every day. He uses Google Reader, which I’m a fan of – and checks it religiously. I also use “the Reader”, but I haven’t been as religious about entering new RSS feeds into it.

Sadly, the other day I sat down and actually typed in about 80 business cards I’d collected over the last few weeks. That would have been a great time to have created a category for “new acquaintance blogs”. Perhaps I could start that and slowly move the ones that interest me over to the “daily check” category. Hmm. . . I may just do that.

So here’s my downfall. I’ve got many, many friends who run successful blogs and I’m sure I don’t visit them very often. I want to. And during times like now I actually try to remember as many people as I can and click their RSS button. But I never remember the guy whose blog I should be reading – and whom I’ll run into tomorrow.

It’s inevitable.

So, if you have a moment – leave a comment with your blog address. Not only will I take special time to go check it out and add it to “the Reader”, but perhaps others will do the same. And then the next time we meet – I’ll be up to date. It’s a bit self-serving, I know.

(But at least you’ll get to promote your blog and get a link. In fact, if for self-serving reasons only – go ahead.)

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Adventures of Mark and Dan – The bike accident

When we worked at Keystone I worked the day shift and Mark worked room service – which was random days/evenings/nights. Often times we didn’t see each other very often.

One Wednesday afternoon I got back to our place and there was a message on the machine. I don’t recall if that was unusual or not. However, once I pressed play – what was possibly mundane turned crazy instantly.

A woman’s voice said, “This is Meredith from the Frisco Clinic. We’ve got your friend Mark and are sending him to a hospital in Denver. He wanted me to call.” 

That was it.

What?  Huh? Say that again?

So I called the Frisco Clinic and was told that due to the HIPPPPPPPAAA Laws, they couldn’t give me any information. But they did insist they felt badly about not telling me anything.

So I did what any normal human being would do. I drove over to the Frisco Clinic and convinced them (with my incessant charm, that is) that they should tell me what happened and where he is. Well I’m not sure they went for the charm part, but they did say he had a bike accident and told me what hospital they sent him too.

So for an hour, on my drive to Denver, I could just guess what happened. I had no real idea of whether his injuries were life threatening or not, but did think they must be bad to send him by ambulance to a hospital one hour away.

Eventually I found the hospital, accidentally locked the keys in the car and went in search of Mark.  (Of course I didn’t know I’d locked the keys in the car till later).

Apparently, Mark who is one crazy bastard, went mountain biking down Keystone mountain – likely as fast as he could go. He made it all the way to the bottom of the hill then just as he was exiting the mountain trail and onto the sidewalk, he hit a bump which threw him over the handlebars and into the street.

A passerby stopped just as he’d stood up and asked him for directions to something – which Mark gave them. They then began to drive away when they must have realized that his completely bloodied face, glassy eyes and blank stare probably meant he was in trouble. (Hmm. . . they actually drove away at first. . .)

They couriered him down the street to the fire station where his journey to Denver began.

In the end, he survived the crash and healed up quite nicely. We got back into the car after resolving the locked keys problem- and enjoyed a nice hour long trip back to Keystone. To this day (that was 1995), I’m not sure we ever got his bike back.

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Can Productivity Rules Lead to Weight Loss?

So I’ve grown by leaps and bounds, in fact I’ve put on 20 pounds. (That actually rhymed) The extra weight bothered me but not so much that I’ve actively decided to take it off – until now. That is until I saw myself in a mirror out of the corner of my eye. My weight gain from the side view was just too much. So I made the decision – the weight must come off.

Here’s the problem. For me weight loss requires dedication to a better diet AND time exercising. There’s no shortcuts for me. I’ve been a yo-yo dieter for some time and have figured out my secret. But since I haven’t started working less hard at my day job, inserting another hour into the day is going to be impossible.

THUS. .  . my new plan. What if I tackle weight loss the same way I tackle my internet marketing duties. Never have I said to myself,  I can’t get that website up unless I can dedicate an hour/day. Nope. I just break it into parts and do little bits as I find time. I love to save things as “draft”.

So that’s my plan to shed the pounds. I’m going to do little bits at a time. Push ups and sit-ups before I go to work. Squats in the office, maybe at lunch time. I’ll run when I can and will walk the stairs in my building if it is raining. I know there’s a spin class on Monday’s at noon – I can make that a standing appointment.

So my plan is to attack this problem the way I would any marketing project. Even my 9 month old makes progress by crawling forward.

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2008 Election Results Map By County – An Electoral College Lesson

This 2008 election results map showing the actual Obama / McCain results by County is quite telling. It’s exactly what the founding father’s predicted would happen someday and is why they created the electoral college.

First, let’s describe the areas that are blue, the areas where Obama was victorious. Is it safe and factual to say he didn’t win middle America? You could actually make the case that he was most successful with people who lived near water, Canada and Mexico. You could make the case that big cities voted for him. Look at Houston, Dallas, San Antonio and El Paso in Texas. Now look at the rest of the state. But by looking at this map alone, you couldn’t make the case that he won a majority of America.

So let’s go back before the election, let’s go back to the days Obama was looking at running for President. Suppose he knew which counties he’d win and which he’d lose – and knowing that suppose he spent 100% of his time in only those counties. If that was the case, he never would have stepped foot in Oklahoma. That’s what the electoral college is designed to prevent.

While election results like these were a pipe dream back in 1776, if the electoral college weren’t part of the fabric of our society, you could use a mathematical equation to figure out which cities to campaign in. You could probably concentrate on the east coast, California, Texas and a few states in between and come out with a majority of Americans voting for you.

That would completely break down our democratic system and likely result in civil war or secession from the Union or worse. Politicians could promise New Yorkers that they’d put all the nuclear power plants, all the federal prisons, all the garbage dumps and relocate all the welfare recipients to Oklahoma.  And they would be unable to do anything about it. If a president only had to win the majority of America’s vote – Oklahoma, Maine, Wyoming, Nebraska, Utah, Washington State, Hawaii and Alaska would never be represented. Their “pursuit of happiness” would not be protected.

This 2008 election results map shows that you don’t have to win a majority of counties, cities, acres, or even states to be President. If our system ever reverted to a popular vote system, you wouldn’t even need to visit most of them.  Since the founding fathers were quite steeped in the “Taxation without Representation” idea, they created a wonderful system to help avoid that inevitability. The electoral college.

Teach your kids why the electoral college is important. Because of it Presidential Candidates have to fly to every state and attempt to be heard by that state’s people. If all they had to do was win a majority of the states, that too would keep politicians campaigning in fewer places.

I don’t normally write about “contentious” topics as this one is. So leave a comment, be civil and help me understand your thoughts. I’d love to hear the bad points about the electoral college, because I can’t think of too many.

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How To Foil Employee Theft and Detect Bad Tenants

 

Did you wake up today thinking about employee theft or bad tenants? No? Well neither did I. All right, I did wake up thinking about my bad tenant and how frustrated I am with the house she left in her wake.

But I didn’t make the connection to employee theft until I checked under the sink. And no, there weren’t office supplies stored under the sink.

So let me start with employee theft. . . On a flight to Chicago last month I sat next to a guy who only got called when big companies suspected big time employee theft. I’m not talking staplers and White-Out. I’m talking big money (and maybe the donuts).

He said his job wasn’t hard. In fact, he said once he’d figured out the secret – he rarely had to search for the person, he only had to figure out how they did it. That’s because 95% of embezzlers and thieves share a common trait. Yep. They all do one thing the same.

Don’t read the next line if you’re guessing. Stop right here. Did you figure it out yet?Threes_Company

The one trait they all share is this: they don’t take vacations. Yep. That’s it. They don’t get sick or take vacations because they know that an absence means someone might just figure out what they’re doing. Being absent means someone steps into their shoes. . . and does their job. And what happens when they call the boss to ask for help with something?

So, that brings me to my renter. The plumbing lines under the sink were propped up by a book, and then were duct taped together. Why is that? Why wouldn’t my tenant call me if there was a plumbing problem? Isn’t that what landlords do? Didn’t she ever watch Mr. Roper on Three’s Company?

She also didn’t call me when the lights wouldn’t turn on in the upstairs bathroom, or when the bedroom window broke. Nope. Because if I were to come over and see that house, she knew I would’ve been mad as hell.

I can tell you now, I’m no model landlord. I drove by the house every month to make sure it was standing, but that was it. I didn’t really go in. Now I know.

Unless you’ve got better advice (which I invite you to share), here’s the best advice you’re going to get today: If you’re a boss make your employees take vacation. And if you’re a landlord – stop by the houses of the people who never call – a lot!

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Adventures of Mark and Dan – Hostels

Hostels are Ok. I’m getting closer to the point where I’d rather stay in a hotel room, but you miss so much culture when you stay in a hotel.

Let’s take for example the hostel we stayed at in Toronto. This was a house converted into a hostel. Rooms with 6 bunk beds for 12 people to sleep. Stinky for sure – but cheap.

I’ll never forget this one because one of the nights we slept there I made the mistake of not falling asleep first. Some Aussie dude (cause those Aussie dudes are everywhere) was sleeping in the top bunk caddy corner from mine. Well, he fell asleep before me and started snoring. I’m not talking about the kind that you see depicted in “Dennis The Menace” cartoons, I’m talking about the kind of snoring that shakes the trees. I actually had to get down from my bunk, find a shoe, get back up in my bunk and threw the shoe at him to wake him. (Don’t worry I pretended to be sleeping for so long, that I must have fallen asleep).

Then there was the hostel in Ljubljana, Slovenia. I won’t forget this place either. There was no snoring there, but after the lights went out I heard all kinds of things scurrying around me. When we turned on the lights, we found that my bunk and the one above me were infested with thousands of little bugs. Needless to say, I slept on the floor – on my backpack.

But my favorite hostel was in Salzburg, Austria. Unlike the other two it was very clean and there were no snoring problems. Nevertheless, like the other two I got very little sleep. In fact I spent the entire night on a loveseat in the common area. I spent the entire night chatting with a young lady from New Zeland. We talked all night and it felt like we’d been friends forever. She was the first person I fell in love with. Whether it was puppy love or not, I don’t know. I was 21 years old. I just know that I never knew her name, have never seen her since but still smile at the memory.

Hostels are great places to experience life.

Ever stay in a hostel? I’d love to hear your story. Please share it!
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