I got asked today if I’d made any mistakes in building my FreeWeeklyMastermind community. The answer to that is yes. Darren and I have definitely made mistakes. I wouldn’t even say their obscure mistakes – but probably common marketing mistakes many people make.
The first mistake we made was altering the schedule. I made the mistake of switching nights for the weekly webinars.
Some of our audience was also pretty active in another community that met Wednesday nights. It never bothered me that some of ourcalls would be lightly attended because they attended the other call that night. It didn’t bother me because not everyone needs what we’re talking about right now. Maybe the other subject was more appropriate for them. Besides ours are recorded.
In all fairness, how can you expect to maintain a community if you are commanding them to be present? Their presence and attendance should be because they really, really wanted to be there, right?