Audience | Letters From Dan

Your message determines your audience

Posted By: DanRMorris | Tags: audience, best interest, conflicts of interest, investment coach, Messaging, money, tough questions, unique selling proposition, website
Posted in Local Small Business Marketing

Don’t underestimate the power of your message. When you connect with your audience with the right message, they’ll also connect with you. And in some instances, the message alone will set you light years ahead of your competition.

I was listening to Paul Winkler, a local investment coach, talk about how to hire a good investment guy on his radio show the other day. He was talking about asking tough questions before actual hiring the guy to run your finances.

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Internet Marketing: Do You Know the Steps of the Buying Process?

Posted By: DanRMorris | Tags: audience, buying phase, comparison phase, education phase, Eugene Schwartz, first phase, Internet Marketing: My Ph.D., second phase, steps of the buying process, third phase, Todd Brown
Posted in Consumer Buying Process

I recently read Todd Brown’s Article on “the Greatest Marketing Lesson”, which I thought useful, and it made me think about reiterating this important lesson to go along with it.

Todd actually wrote about a concept he learned from Eugene Schwartz regarding the “level of sophistication” your audience has achieved and how to tailor your marketing to that. When you’re finished reading this post, go read Todd’s.

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The Structure of Social Media for Small Business

Posted By: DanRMorris | Tags: audience, avenues, Business, cagora, community platform, desire, fan club members, hub, hub and spoke, line presence, marketing, media outlets, media platform, meerkat, membership form, nashville zoo, self addressed stamped envelope, small business strategy, social media, sole proprietorship, spokes, team fan, team poster, traffic, website
Posted in What is Social Media

Structuring your social media platform as a business gives you an opportunity not available to a consultant or sole proprietorship. While I spend a good deal of the time branding my own image, a company has the option of allowing it’s “employee faces” to brand themselves as employees or to make the “employee faces” anonymous giving all the credit to the company.

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