Lessons From the Niche Affiliate Marketing System (#NAMS)

Posted By: dan | Tags: , , ,
Posted in Niche Affiliate Marketing

Ever get in way over your head? Did you come out unscathed? That’s what a lot of people at the Niche Affiliate Marketing System are feeling this weekend.

Hold that thought. . .

Saturday morning Mark Hendricks spoke to the group as a whole. What was probably a bit strange to the attendees is he didn’t talk about internet marketing, he spoke about life. But it slowly became clear that a career in internet marketing is about the juggling of time, family, use of money, use of time and tasks. Without looking at all these things as a whole, how you create a lifestyle that includes a healthy balance of life – not just work.

Mark Hendricks at Niche Affiliate Marketing Sy...

Image by rogercarr via Flickr

One of the illustrations Mark used was the working of a maze. To get your crayon from the Start to the Finish, isn’t if faster if you start from the finish and work backwards? The point he makes is – doesn’t it make sense to create a goal and work backward from the goal to now see how to accomplish it?

For instance if you want to make $48,000/year, don’t you first need to be able to make 4,000 in a month? Doesn’t it make sense then to figure out how to make $1,000/week? And then doesn’t it make sense that you’d have to learn how to make $150/day? (Yes, I know that’s not perfect math, Bob The Teacher) :)

When you work backwards and try to figure out how to make $150/day – you’ll know you’re beginning to achieve your goal.

Back to feeling overwhelmed. . .

So what I know,  as a 3 time NAMS attendee, that the “newbies” might be feeling overwhelmed right now, but once they establish their overall goals – all the tools they learned here will be right in their lap. And they’ll know exactly how to use them.

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Getting Started In Internet Marketing?

Posted By: dan | Tags: , , , , , ,
Posted in Internet Marketing: My Newest Ph.D.

Are you just getting started in internet marketing? I put this together as a follow-up e-mail I sent to a business group I met with. Ultimately, I decided I should immortalize it by turning it into a blog post. Before I did, I rewrote the list from a “chronological” standpoint.

If you don’t have your own website and you’re just getting started in internet marketing, then the first thing you need to do is get one. There’s no way you can market anything on the internet without a place for people to go. Sure you can send affiliate links out for the next 20 years. But if you spend your time doing that, then you’ll know that everyday you’re not working – the internet is not working for you.

So with that in mind the first step would be “get a site up”:

STEP ONE

Building Blocks

Building Blocks

I believe there are three basic avenues:

1. Build your own site with a package like SiteBuildIt.

I would make this its own step because SiteBuildit is a complete package – everything you would possibly need in one – and they put it in the correct order for you. This is a great option if you know nothing about website design because it is specifically designed for people who don’t.

CHECK OUT SITEBUILDIT HERE

2. The second avenue, not necessarily the second step is to build your own website from scratch.

Here’s a simple tutorial on getting a web page up, but not necessarily a website. For that I’d say you’d need some technical “code” training from either a book or a school.

If you don’t want to use SiteBuildit but also don’t know enough code to do it on your own, you can always hire a web designer or use E-lance and bid out what you want accomplished.

What if you want a blog instead of a typical website? Both require some code skills. Here’s a good discussion for you to help make that decision: BLOG OR TRADITIONAL WEBSITE
td align=”left” valign=”top” width=”200″>

  • (Pssst. . . If you decide to go the avenue of the blog, this is the free blog upload tool. Using this will ensure that you have a secure blog. This is a much better tool than fantastico.)

The problem you’ll have going the route of designing your own site or blog is good design doesn’t necessarily mean people will find your site on the web. You’ve really got to have a designer that understands your marketing plan before they even comes up with the first draft. If you plan to market heavily using advertising- then search engine design becomes less critical. But if you plan on building a site people can find with the search engines, SEO is more important than anything.

That’s one of the training benefits you get with a package like SiteBuildIt.

I’m sure you can find a web designer, but would be happy to collaborate with you on the SEO portion if you’d like – otherwise, they may have what you need.

The Tools
With this and the option of having someone build you a site, you’re going to need both a domain name (like www.IamGreat.com) and a hosting account. You don’t need either with SiteBuildit, they come part of the package. (here’s the services they offer )

Get yourself a domain name at GoDaddy (this link should get you a domain name for $7.99.)

Here’s my affiliate link to Hostgator, as well. I highly recommend them. I haven’t used any other hosting company, so I can’t say if they’re better or not. But I can say I’m quite happy with them.

You’ll also need an autoresponder to send regular, scheduled e-mails to people who “subscribe” at your sites. I’ve used aWeber quite a bit and do enjoy using them. Here’s a link to them: AWEBER If you get to the point you need them, please ask me why I like them over the others. (SitebuildIt has it’s own internal autoresponder – so you don’t need that either).

3.The third avenue is THE FREE ROUTE.

You can get a free blog at wordpress.com – if you want as well, but it won’t have the tools you really need to have a successful blog. Nevertheless, they are easy, can be up in five minutes and are used by many, many people. You can also get a free “webpage” at Squidoo. They call their webpages “lenses”.

There are a few other FREE places to get a webpage, just remember you get what you pay for. I think you should definitely utilize the free website services like Squidoo, Facebook, Flickr and Wordpress.com – but I think you should use them as ways to drive traffic to your main website.

STEP TWO

This could be the first step if you’re just getting started in internet marketing but already have your own website (and I don’t mean a company provided MLM website.)) This step is called “Understand the Buying Process.”  You need to figure out what your goal is. If you are selling something, what? (You don’t have to sell anything to make money, sometimes all you need is traffic).

What stage of the buying process does someone need to be in to pull out their credit card? Specifically, if you’re selling computers, does the ordinary consumer do research first? Do they compare prices and stores? Do they just buy on an impulse? What do you need to accomplish in order to make the sale?Here’s a link to the discussion I put on this blog about it. Don’t start marketing until you understand this concept.

This might help, too. Here’s a great article on Direct Marketing you might like to read: http://sn.im/9f7n9

STEP THREE

Keyword research

I put this after the buying process part because it’s important to know the goal of your site before doing keyword research. It helps to know whether you’re building a site called “Benefits of Linux Based Computers” which you’ll drive people to a place to buy Linux Based Computers or if you’re building a site called “Cheapest Linux Based Computers” at which time you’re expecting your audience to have done their research and you just need to provide them the best deal.

(If you’re using Sitebuildit, then you won’t need the following tools, they’re included). If you aren’t using it, there are some good keyword tools like, Google’s Keyword Tool and their Google Wonderwheel.

The SEO Quake Plug-in for Firefox is good too, but we’ll need to discuss how to use that in person.

STEP FOUR

Take what you learned above and apply that to your website, meaning either add content or revise what you have.

STEP FIVE

Marketing Information Collection

Here are the things you want to start before you’re done building your site:

  • Join the Last Niche for $1 and start getting that information.
  • Sign up at Clicknewz and start getting that information
  • Set up a gmail account and get Google Alerts for your keywords. Don’t go to googlealert.com, that’s a different company. Get a Google Account and then click on “My Account” and find Google Alerts. Start an e-mail address for Google Alerts to track your keywords. This will help you with content creation and will alert you to people talking about your niche.
  • Keep track of all your sites with Delicious.com This is a great place to save all the websites you use. If you save them as “private” you can save your passwords and stuff too. I use them for social networking. Make a list of your favorite sites and send it out.
  • In fact, check out usernamecheck.com in this “delicious” list here to see what explore some user names you’ll be using at places like Twitter and Facebook. If you’re name is already taken, use your middle name or something. Try to find one name you can use everywhere.
  • Get this free list and pareuse the sites and how they’ll help you

STEP SIX

The Work. The Marketing.

$$. Google First Page Formula is the talk Joe Marsh at NAMS uses when teaching how to get onto the first page of Google. This one’s not free, but definitely worth having in your arsenal

FREE – Ezine Articles is the best. It gets 15 million hits per month.  Read about how to do article marketing at Jeff Herring’s Site (he’s the main guy in this field).

$$ – Alertrank is the service that manages Google Alerts. I recommend it if you don’t have a lot of time to dedicate.

FREE – Another good tool is to start a Facebook Group. Here’s the one I started to help build a list of people interested in family travel:  My Favorite Place To Take Kids On Vacation Is If you’ve got kids, there is a lot of content on here of great places to take kids on vacation.  Join us! If you’re going to do this, let’s chat. You need a strategy before you just start swinging your arms.

$$.  If you’re serious about making your business work online, I’d really, really recommend going to NAMS in January. If you’re not sure, get the recordings of the last one here: NAMS Recordings This includes one hour where we actually recorded a “how to” webinar and then proceeded to post it online and started selling it (actually making sales) within an hour. The entire how to is here.

$$. Angela’s Backlinks $5/month you get 30 high page rank sites from which you can create backlinks.

$$. Instant Capture Page:  I haven’t used this, but it’s fascinating. Watch their little video.

FREE. Video Marketing -Jing is the free computer screen video capture software.  You can see a screen capture video in action at Mike Stewart’s site, or can download it here and watch their tutorial: Jing Project This one is awesome!

$$. Email Marketing – ConstantContact.com and MyEmma.com are great e-mail mktg sites. SiteBuildit comes with e-mail marketing software so you won’t need that if you use it.

FREE. Start establishing yourself in SOCIAL MEDIA -
Facebook, Twitter, LinkedIn, Flickr, Brightkite, SPNBabble and many more.

STEP SEVEN

GET ORGANIZED

Ron Mueller is a tax guy that specializes in HomeBusiness Tax. I don’t know of anyone local who really specializes in it.  Most people know how to do taxes for a home office, but few know home business.  I used this book last year and got $15,000 back on my taxes. In the book he includes all the IRS references to where in the tax code he pulls certain things. You can use it to do your taxes on Turbo Tax or you can use it to “help” guide your tax guy.

Mozy is a great place to back up all your home computer files and websites. You never know when your computer will crash

Finally, seriously consider coming to the Niche Affiliate Marketing Workshop in Atlanta in January. On this page: http://sn.im/namsx3 there are a lot of details including the list of topics we’re discussing. If you’re interested in making your site sell well- this is a great workshop to learn stuff at. It’s called a workshop because we do learn and do work. It’s not a pitch fest with a bunch of people selling their products. You’ll actually learn.  http://sn.im/namsx3 – SIGN UP, IT’S FULLY REFUNDABLE AND IS THE BEST INTERNET WORKSHOP AROUND.

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Your Blog Must Have A Theme

Posted By: dan | Tags: , , , , , , , , , , , , , , , , , ,
Posted in Internet Marketing: My Newest Ph.D.

To have a successful blog, and by that I mean one that not only attracts traffic but is easy to monetize, you need to have a consistent theme. The “blog about my life” isn’t nearly as marketable or as “follow-able” as the Digital Camera Blog or Internet Marketing Blog. In fact you can’t even get some of the bigger companies to advertise on your blog unless it is theme based. Here’s what Netflix requires before they’ll agree to advertise on your blog:

* Related content

* Consistency with their brand, products or business model

Netflix, Inc.

Netflix

* Related advertising or merchants

* Distinct method of promotion

That doesn’t mean that your blog won’t necessarily make it to the top with extra effort, persistence and hard work. It just means that you may be disappointed when you show your neighbor how to load Wordpress and you find out 3 months later he gets more traffic and better advertisers.

So don’t know the idea – and don’t jump on it. Just keep forward with that in mind.

(P.S. Netflix is as cool as it gets – so in my book they can be as scrupulous as they want to be.)

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Internet and DR Marketing: Do You Know Your Audience’s Level of Sophistication?

Posted By: dan | Tags: , , ,
Posted in The Buying Process

Eugene Schwartz, the guy who revolutionized direct response marketing – the guy who didn’t get paid enough for his copywriting skills – the genius of marketing, broke down this very important lesson.

As I reference in my previous post about understanding the buying process of your audience, it is also important to understand their level of sophistication.

This “level” is determined by understanding your market and your target market’s historical interaction with the product, your competitors and their overall advertising efforts.

What products are currently advertising in this market? What claims are they making? What is their offer? What has your audience heard over and over again?

Study that and you’ll start to understand Eugene Schwartz’s concept of “level of sophistication”.

Let’s take one of Eugene Schwartz’s products – memory supplements. If memory supplements were new, you might be able to say “take this pill and improve your memory”. But they’re not. People are hip to that – and thus you’d have to move on to the next level.

Perhaps you need to swell the promise, like: Take this pill and Improve Your Memory in 7 Days. That’d be taking it to the next level – making the promise bigger.

The problem in many markets is these kinds of claims have not only been made, but have failed. Bigger isn’t always better. So your marketing has to evolve to include something your audience can sink their teeth into. You need to give them a reason to believe: Take this pill – with 7 memory enhancing antioxidants – and improve your memory in 7 days.”

However, when this unique proposition (the 7 memory enhancing antioxidants) becomes ordinary, common and no longer unique – marketing once again must evolve. Mr. Shwartz calls this the final level of sophistication – and that is:

Now your marketing needs to resonate with the audience. This is where testimonials come in, where users tell their story. This is where the message is no longer objective – it’s personal. If you still use the phrase: Take this pill – with 7 memory enhancing antioxidants- and improve your memory in 7 days. , it will be restated from the customer’s point of view AND said by the customer himself.

This final “level of sophistication” is where Twitter, Blogs and Facebook got their start. If marketing still worked at the first level – these tools would not likely exist yet.

Now go back and read my post about the buying process. Then take what you learn about your service/product from that, and combine that with what you learn about your audience here.

When your marketing can mesh these two important principles – that’s when you’ll hit the home run.

Perhaps a

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Internet Marketing: Do You Know the Steps of the Buying Process?

Posted By: dan | Tags: , , , , , , , , , ,
Posted in The Buying Process

I recently read Todd Brown’s Article on “the Greatest Marketing Lesson”, which I thought useful, and it made me think about reiterating this important lesson to go along with it.

Todd actually wrote about a concept he learned from Eugene Schwartz regarding the “level of sophistication” your audience has achieved and how to tailor your marketing to that. When you’re finished reading this post, go read Todd’s.

What Eugene Schwartz doesn’t talk about in that lesson is knowing what stage of the buying process your audience is in. Without fully understanding these, you may still be sending the wrong message using Eugene’s marketing advice.

There are three basic steps in the buying process.

The First Step of the Buying Process
The first step is the education phase. That is the phase my Benefits-of-Resveratrol.com site speaks to. Anytime you’re learning the benefits or features of something – you’re in the first phase. Calling the site Benefits of Resveratrol speaks directly to that first phase desire: This is where you can learn about resveratrol. If you just googled “Buy Resveratrol Supplement” and one of the pages of my site came up in the results, your first inclination would be to click the GNC.com / HealthSupplements.com or other e-commerce sounding link before going to the benefits/wikipedia style site. If you do have an informational benefits/features site – you should recognize you’re marketing to Phase I consumers and should read Todd’s post about understanding the maturity of that audience.

The Second Step of the Buying Process
The second step is what Consumer Reports caters too. You already know the benefits of the digital camera you want, you’re ready to compare cameras to see which offer those benefits. Perhaps you could call this the comparison phase. Whether you’re comparing features, benefits, price, delivery speed, or website return information – you’re in the second phase. If you have a comparison site (where you feature 4 stars for your top rated product for example) then you are definitely catering to the Phase 2 crowd – but are probably seeing some of the “buying stage” customers as well. It’s important to recognize that much of your customer base isn’t at your site to buy. They may buy – but they are there to compare. Grasp That. Market to that need so well that they fell compelled to buy from you as well.

The Final Step of the Buying Process
The third and final step is the “buying phase”. You may still be comparing price a bit – but if you are, you’re likely comparing the price of a specific microwave oven on one site to that of another site. The final phase customers know what they want – they need a place to buy it. This is the phase that a 1800Flowers.com or GNC.com caters to directly. They pay for ads for specific products directing you to that product’s Order Now page. This is the phase that Todd’s post speaks to directly in terms of understanding the experience level of your customer base. If your customer is there to buy – they don’t need to be ’sold’ again on how much dirt your vacuum picks up.

Without combining Eugene Schwartz’s marketing message and your knowledge of your customer’s current buying process ‘mindset’, you may still be sending a mixed message. Know where your site fits into the buying process – and take that knowledge with you in determining the “sophistication level” of your market.

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The Hub and Spoke Internet Marketing Strategy: A Twitter Clinic

Posted By: dan | Tags: , , , , , , , , , , , , , , ,
Posted in Internet Marketing: My Newest Ph.D.

I haven’t done one in a while, but spent some time at a biz strategy meeting tonite and feel like tonite is a good nite for a twitter clinic

Tonite’s twitter clinic is about your basic internet marketing strategy and how to create the structure. I’ll post this later on my blog.

So let’s get started. First of all I don’t think you’re going to get very far without a website. That means a blog, a sales page or a site.

There must be a place people can go to buy what you’re selling. That’s not a negative thing. If you’re selling shovels, you’ll need a place

for the guy buying shovels to go. So let’s call that page your money site. Let’s define money site again. You need a page, a Facebook group,

a blog site, a full blown website, a squidoo page – something! where the transaction can be made. If you’re doing affiliate marketing where

you only need people to click on a link – then maybe Twitter is all you need. But you won’t get far with that. A Facebook Group can be more

lucrative than Twitter (sometimes). I prefer a full blown website, but sometimes that’s very easy to put together. Now that you have a site

(or a page) the goal is to get people there. The more relevant traffic you get, the more buyers you’ll find.That’s where the structure comes

into play. Like FedEx, your structure needs to be hub and spoke, where your money page is the middle hub and everything else you do is the

spokes. Maybe you’ll write an article for ezinearticles.com pointing people to your site – that’s a spoke. Maybe you’ll start a Facebook grp

and you’ll send messages to the group with the link to your site (another spoke). The key is to build spokes where relevant traffic can be

directed to your money site. Sometimes you need to have two steps before your money site. Maybe you’re selling antioxidant drinks. . Build a

few articles that send people to a review site. One spoke to another spoke and then have links to your money site on the review site. You’d

do this when you’d expect the buyer to do research before actually buying. Attract the lead, give them research and a place to buy.

Other spokes are forum and blog posts, twitter links, facebook links, digg/delicious/stumbleupon links, blog articles, press releases

and spokes can be off-line as well. Infomercials drive folks to websites. That’s a spoke driving traffic to the money site. So basically the

ideal internet marketing strategy is to have a site where people buy and then a bunch of ways people can find you. This system works great

for network marketers. MLM folks can’t change their company site, but they can use the internet to drive traffic there. My favorite way to

do that is with a SiteBuildit Site. This is a site that’s designed to exploit a niche and get to the top of Google for that niche. If you’re

in a Candle MLM, maybe the niche is ‘bedroom candles’ from which you create a site all about different kinds of bedroom candles with links

to your network marketing site to sell them candles. Check it out for yourself http://www.ilovesbi.com/limitedtime.html It’s the best way I

know to drive tons of traffic to your site, while you’re working on another niche or spoke or business. So tonite’s Twitter Clinic has been

about creating an internet marketing strategy.

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How To Lower Your Costs On Google AdWords

Posted By: dan | Tags: , , , , , ,
Posted in the technical internet stuff

You can reduce your Google AdWords costs by doing other things than keyword research, landing page improvement and competitor analysis. In fact, some of the administrative sides of your Google AdWords campaign can help you lower the cost.

Why Google allows this cost reduction method to work, I do not know. But we’ve proven it time and again that your costs will go down. Determine your main AdWords keywords and create a new AdWords Campaign for each keyword. In that AdWords campaign, create a folder with that same keyword name. We believe this double use of the keyword on the administrative side somehow increases your relevancy score with Google.

In each folder only include the keyword/keywords that your bidding on (ex. OPC antioxidant, OPC antioxidants, Antioxidant OPC, etc. . .) Then make sure that each ad title you’re testing and each body copy that you’re testing have the keywords in it.

Finally, Google also tracks the relevancy of your landing page 2 different ways. If the page you direct people to has the same keyword in it, your relevancy score goes up. That means if you’re selling and OPC antioxidant in your ad, make sure that you send people to the OPC antioxidant page on your site. The “Holistic Vitamins and Minerals” page where OPC is linked does not cut it. Get your customers directly to the page they were looking for. Send them to the most specific “opc antioxidant” page on your site.

Relevancy often helps move your ad more so than increasing your bid amount. Remember to do all these “relevancy improves” first – then start testing your bid amount.

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How To Build a Website for your Business (part 1)

Posted By: dan | Tags: , , , , , , , ,
Posted in Internet Marketing: My Newest Ph.D.

This “How To Build a Website For Your Business” article will cover the basics you need to know and give you links to the companies and resources you can use to get this done.

1. To build a successful website for your business, you must have a strategy. You don’t need to know anything about internet strategy, you just need to know why you want to have a website for your business. Do you just want something on your business card with basic information about your company? Do you want people to be able to review testimonials or photos of your work when asked for references. Do you want to educate people about your industry and how you can help? Do you want to be a good place on the internet for people to find information to their questions and then contact you? These are the MOST important questions to determine before you start the web design process.

The reason that these are the most important is because the design will follow the needs. Suppose you want to just have a site people can reference to learn more about you and get your contact information. Well, this is a whole lot different than one that answers people’s frequently asked questions, teaches them what they need to do in hiring a consultant and is easily found via the search engines. One is a one page design that’s based solely on pleasing design and the other is a multi-page site centered on keywords and content. Without a strategy, you’ll make life harder for yourself in the end.

2. If you’ve decided that a one or two page site just with your contact name and some details is best, there’s not much to it. Many companies like 1and1.com offer very easy “survey” type questions (ex. hours of operation, address, amenities, . . .) for a simple $9/month or thereabouts. That requires no skill, very little money and very little time. Many local companies who just want a “web presence” do this. Seriously, there’s not much to say about that – it’s so simple that way. You’ll be able to use your domain name or get a new one with services like these.

3. If you’d rather have a site that actually generates leads for you from Google or the other search engines, you don’t need more training – you need a different tool. SiteSell is the best place on the internet for the novice and the expert alike to build websites that are content based. Content-based means a website that the search engines understand and would be willing to put on Page 1 of their search results as a great site that answers people’s search inquiries.

For a flat fee of $299 (and make sure to put that /limitedtime.html at the end of the web address name to make sure you’re getting their latest special) SiteSell will provide a “block x block” website building program, keyword analysis, keyword tracking, domain name and domain name hosting (which you normally pay extra for), e-mail accounts, autoresponders, newsletter generators, link building programs, navigation bar, different templates, the ability to create your own webpages elsewhere and import them and much, much more. This method takes a bit more time – but the instructions are so easy and straight-forward, monkey could figure it out.

4. And the last thing you need to determine is how much time you’re going to have or make to promote it. In the first example if you intend to promote it by handing out business cards and sponsoring local soccer teams – that will take a certain amount of time and funds. Are you willing to do that? In the second example with the content based site, once you’ve completed your website content and have done what sitesell asks regarding the keywords – you may not have to do any advertising. Your good quality content will raise it up in the search engines and people will find you while you sleep.

Go To Part 2

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Getting to the Top of Google – A Twitter Clinic

Posted By: dan | Tags: , , , , , , , , ,
Posted in the technical internet stuff

This Twitter Clinic was posted May 18th at 1:00 pm. Please follow me on Twitter so we can chat live during the clinics.

Today’s Twitter Clinic is about Getting to the top of Google’s search results – for common words – not your company name. To start, if

you tell people that you’re #1 on Google but are only #1 for your company name – that’s just rude and misleading. If you Google your company

name and are not number 1 – then you know you have a problem. Unless your name is something common like Vacations Tours, it should be a

no brainer. I guess the other exception is something like Smith Consultants where there are 90 nationwide. If that’s the case, pay attn.

A name like CrayMason Industries should be at the top within a week. I mean – who else is trying to be at the top for that keyword?

So, let’s start with your industry. Let’s go with lawnmowers, again. Your name is JackGrass Lawnmowers, but you know no one is searching for

JackGrass – so you want to be on the top for Lawnmowers. The first thing you need to do is figure out which keywords – exactly- that you

want to be on the top for. Lawnmowers might have too much competition to make it worth it. Keyword research will help narrow that by analyzing

what people search for exactly, how many people search for it per month and how many sites out there are optimized for that keyword.

A word like lawnmowers that has 16,000 searches/month and 300,000 sites already dedicated to it is not realistic – but maybe “lawn mower”

does. It doesn’t matter how to spell it correctly. What matters is what people are searching for. You need to optimize for the words people

actually search. Maybe yard mowers is a good term, maybe side-bagger lawn mowers is a better term – this is where keyword research comes in.

Let’s say that yard mowers has 3,000 searches/month but only 50 sites dedicated to that term – those are odds that we like a lot. What are

chances any of those sites are fully optimized for yard mowers. Some might be blogs, some might be actual product descriptions. To get to

the top and stay there – you need content. You need a page about yard mowers – specifically. Don’t ever use the word lawn mower, use yard

mower. Put it in the page title, the title tag, the meta description, the page Headline and in the first paragraph – early and often.

It doesn’t matter if you over-use it at this point. It doesn’t matter at all. You won’t know that till later, and that will actually be good

What you need to do is just write a whole 500 word page about yard mowers. And then one about yard mower accessories, and another about

yard mower cutting widths, and another about yard mower price reviews. Write good content using your keyword and link them to your home page

which is hopefully yardmower.com (not JackGrass). Put a link on your simple JackGrass.com page to yardmower.com and vice versa.

Now publish it and see where it lands in the search results. Wait a couple weeks (submitting to Google is a different twitter clinic)

Where ever it shows up, start analyzing the pages that come before you in the results. How dense is their keywords, how many incoming links

how many pages of quality content. (And keep adding content by the way. Honest, useful content). Now start tweaking everything little by

little. Go back and do more keyword research and see what other pages you can add to the site, what other good keywords. Find what people are

looking for and build quality pages of content to meet that search question. There aren’t tricks to this. Content is king. Keywords are 2nd

So the question is how do you get all this keyword research and analysis done by yourself? What tools exist to help make that happen. Well

Well, the best company out there with all these tools is SiteBuildIt They’ve got keyword research tools, keyword vertical

and horizontal search capabilities, they help narrow the keywords to help pick out the perfect domain name. They have linking tools,

they have tools to create webpages as easy as writing Word documents, tracking software, monetization tutorials, navigation forums

They’ve got photo uploaders, form builders, autoresponders, e-mail capture, hosting, ezine creators and much more (Go To SiteBuildit)

To get to the top of the search results for your niche, you really need ALL of SiteBuildit’s tools all in one place.

So the key to high results is picking the right keywords, tweaking the density, and providing great content – not just a sales page.

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