Ladder of Value: Moving customers from $7 to $1,500

The Ladder of Value isn’t something you’re going to learn about in school. In fact, this may be the only time you’ll ever hear about it, but I guarantee that it will not only make sense to you – but will likely shift your thought process in your marketing efforts.

The premise is simple. If you want to get hired to be the Keynote speaker at the biggest convention in  your niche, you’re going to have to move the people who book the speaker from knowing nothing about you, to getting pat on the back for hiring you.  Sending them a resume and a request to speak is not going to cut it.

However, by providing great information, insightful content and helpful, regular postings you can easily move someone from a point of ignorance, to respect, to paying customer. For example a very well thought out free e-book can interest a customer in a webinar, and then perhaps a workshop to hear you speak.  That kind of value can beget personal coaching or weekend symposiums.

The ladder of value is a logical, merit based way of proving to your ultimate goal client that you are indeed worth the $200,000 you’re asking to be the convention’s keynote speaker.  It also fits hand in hand with the customer’s natural “buying process”. Here’s more:

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NAMS 4 – A website owner workshop

Hey hey, NAMS 4 is coming up this August. This website owner workshop is a perfect opportunity to learn from experts. If you’ve had questions about Google AdSense, affiliate sales, creating your own products, increasing traffic or even how to use a virtual assistant – this is a great opportunity to grow.

This website owner workshop begins on Friday morning (yes, you have to take the day off) and continues through Sunday afternoon. We’re talking about 200 people who are working toward financial freedom through their on-line business. It doesn’t get better than that.

Crazily, even though the workshop is packed with real “experts” and internet savvy gurus, I guarantee you’ll learn as much from the other participants as you do from them.

I’ve gone to the previous 3 workshops and have propelled my business 100x what I was doing before. From that I’ve even joined a “mastermind” group which has further propelled the learning. And having lunch with people whose actions have brought them 5,000, 10,000 and 20,000 visitors a day has been enormously helpful.

I can’t begin to tell you about all the things you’ll learn that you’ve never even considered before. Typically on Saturday there’s a session everyone attends about creating your own product. And in that 90 minutes, not only do we create an audio product, but we also create a website, sales video and give out affiliate links that pay a 100% commission. Within 90 minutes you’ll see how to go from nothing to making sales. That’s an education all by itself.

Have you ever considered teleseminars? I bet you have and decided it wasn’t for you. But what if you could learn how to turn a teleseminar into 30 other products, how to turn it into a membership site? a book? a real cd people can order (managed by someone else)? a giveaway AND have it increase your traffic and sales. I tell ya! the sky is the limit.

So come to NAMS 4. Prepare to be dazzled with things you can do while you’re there, things you know you’ll do when you get home and ways to make money from your current business that never, ever even crossed your mind.

If you use the coupon code NAMS4MAY – you’ll get a significant discount on the registration price. Go to the NAMS Registration page and see for yourself. I can’t think of a better time investment.

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Lessons From the Niche Affiliate Marketing System (#NAMS)

Ever get in way over your head? Did you come out unscathed? That’s what a lot of people at the Niche Affiliate Marketing System are feeling this weekend.

Hold that thought. . .

Saturday morning Mark Hendricks spoke to the group as a whole. What was probably a bit strange to the attendees is he didn’t talk about internet marketing, he spoke about life. But it slowly became clear that a career in internet marketing is about the juggling of time, family, use of money, use of time and tasks. Without looking at all these things as a whole, how you create a lifestyle that includes a healthy balance of life – not just work.

Mark Hendricks at Niche Affiliate Marketing Sy...

Image by rogercarr via Flickr

One of the illustrations Mark used was the working of a maze. To get your crayon from the Start to the Finish, isn’t if faster if you start from the finish and work backwards? The point he makes is – doesn’t it make sense to create a goal and work backward from the goal to now see how to accomplish it?

For instance if you want to make $48,000/year, don’t you first need to be able to make 4,000 in a month? Doesn’t it make sense then to figure out how to make $1,000/week? And then doesn’t it make sense that you’d have to learn how to make $150/day? (Yes, I know that’s not perfect math, Bob The Teacher) :)

When you work backwards and try to figure out how to make $150/day – you’ll know you’re beginning to achieve your goal.

Back to feeling overwhelmed. . .

So what I know,  as a 3 time NAMS attendee, that the “newbies” might be feeling overwhelmed right now, but once they establish their overall goals – all the tools they learned here will be right in their lap. And they’ll know exactly how to use them.

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The NAMS 3 Action Guide is Ready

The NAMS 4 ACTION GUIDE IS READY HERE: http://lettersfromdan.com/namsactionguide/

I’ve finally finished the NAMS 3 Action Guide.  Writing from the perspective of someone who’s been to the first 2 NAMS events, I thought I’d give you some perspective on how to make the best of the event.

Please let me know what you think, and if you went to the first two NAMS events – what did I leave out?

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The January NAMS (Niche Affiliate Marketing System Workshop) – The Action Plan!

Are you going to the Niche Affiliate Marketing System Workshop in January? If not, then register right now and get the early bird special before the price shoots up.  (Here, Right here. . .)

Now that you’re going, let’s talk about how you’re going to get the most of the weekend. How do you get the most of anything? You have a plan in hand, that’s how. So let’s create that plan.

1st of all. . you’re going to meet a bunch of people so let’s put on the plan:

  • How Should I Leverage the People I Meet?
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Niche Affiliate Marketing System

This is important because you’re going to be shoulder to shoulder with people who can help you AND people you can help. Maybe you could interview some of them for your site, maybe you could create a mastermind group with some of them. Some have regular BlogTalkRadio shows. Do you want to be a guest? What about a guest blogger? Is there something you’d like to feature on your site, but you’re not knowledgable enough? Write that down. Don’t just write down “get an interview with a presenter” – that’s not a plan. Figure out why you want to interview a presenter and make sure that’s what you talk about. If you have a garden site, maybe it would be nice to have a short video on landscaping techniques. Write that down and seek out “landscaping niche” people when you get there.

To give you a headstart, find out what the instructors specialize in before coming in January. Sure, keep tabs on the Twitter #NAMS hash tag search for other people attending but here’s a list to get you started:

(These are the people I believe are slated to be presenters, but there may be more, may be less, may be some different one as well. To see a list of the people who’ve attended NAMS events in the past go to http://sn.im/namsfolks)

Next, you’re going to attend a bunch of educational sessions so let’s add:

  • Determine What I Need To Learn From Each Session

There will be a schedule. Read the schedule. If traffic building is a topic, write down what you’re doing now and what specific problems are occurring. If “how to create a product” is a topic and you have never even considered that, start thinking about what kind of product would be nice to focus on while you’re at the workshop. Going back to the gardening example, would your customers like “7 tips on planting roses?” If so, make a note of that so come workshop time you don’t spend time trying to figure out what you’re going to do. And so what if you don’t get it done. Once you learn how, you can do it anytime.

Next, there are traditionally two kinds of people that go to the NAMS events. The first kind are the people who have a website (or websites) and want to market them better. The second kind are the people who just want to learn more about internet marketing but don’t have anything yet. Either way the next bullet point is the same:

  • When I Return from NAMS, what knowledge will have made it all worth it?

That one is important because even if you learn 1,000 things while you’re there, it will bug you if you get back and still don’t know how to do “X”. So unless you write down what you’d like to learn, there’s a possibility you just won’t remember to ask. Seriously think this one through. “It’d be nice to know how to create pages on my blog. . .”It’d be nice to know how to submit an e-book to Amazon”. It doesn’t matter if it has anything to do with Niche Marketing. You’re going to be in the presence of people who’ve probably done what you’re wondering about. Don’t let that thought slip by.

And finally . . .

  • What physical products do I need?

This is an important one too because you can come home from the Niche Affiliate Marketing System Workshop with actual things. Videos, articles, interviews, business cards, appointments (and even movie making software if you go crazy trying to win it). What would be good to have? A completed e-book? Someone saying “check out mywebsite.com” on video? Someone interviewing you for your site? An article written and published, a picture of you with Willie Crawford wearing a shirt that says “I love thisguyswebsite.com”..

Don’t register for NAMS and wait.

Think.

Create a plan.

And get ready for fun.

———————->NAMS!

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Open Letter to @LynnTerry (on Twitter)

Dear Lynn,

Having just spent a weekend at the (NAMS) Niche Affiliate Marketing Workshop with you this weekend, I came home with a new appreciation for your 13 years of internet experience.  I’m not sure if your open, kind-hearted nature is a result of your 13 years or just who you are, but I am  appreciative.

The business world, whether on-line or off-line, is full of successful people who are more than happy to tell you what made them successful. However, what they really tell you are the self-serving things that not only foster their continued success but endear their listeners to become followers, buyers of their books and clients of their services. Most successful people are more than willing to reinforce your opinion of their success.

I have found you to be quite the opposite.  I firmly subscribe to your belief that your competition is often your friend, your competition can be your ally and when you reinforce that people who work together will find more pathways to success. You spent an entire weekend of your life (and not the first I might add) helping what many would consider to be your future competition (in some niches). And you spent a weekend helping people who may never be able to help you. That’s true sincerity.

Not only were your experiences real and open and your lessons explained easily, but your actions and efforts continually proved that our success was at the heart of your deeds.  You remind me of the Bridge Builder in Will Dromgoole’s poem, and for that I am grateful.  While I single you out in this letter, you and the other experts at NAMS, lead by an example that I hope characterizes the world of Internet Marketing going forward.

I am proud to be a NAMS student and look forward to more NAMS events, and every passing encounter.

Best regards,

Dan Morris

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Learn How To Create and Sell Products in 90 Minutes

The Niche Affiliate Marketing System Workshop released their newest product “Create and Sell Products in 90 minutes”.  Combining the experience of Lynn Terry, Jeff Herring, Mark Hendricks and Cindi Dawson, the program not only taught how to create and sell products, but was itself a product created in 90 minutes.

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Looking to Become a Better Affiliate in Niche Markets?

Ijust returned from the Niche Affiliate Marketing System Workshop today that David Perdew put on. I’m pretty excited and will be Tweeting about it all week.

In case you’re not familiar with the Niche Affiliate Marketing System Workshop and products, David Perdew has put together a “community college” for all who want to be an affilite in niche markets. He’s created products like the Niche Mall, the Niche Widget and a 10 part video series called Niche Cash Generator that allow budding internet marketers to go from nothing to “in business” in a matter of minutes.

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