So I haven’t yet dominated the world, but didn’t think that was any reason not to write about how to do it. It’s not like you have to have been President to run for the Presidency. All you need is a plan and a good media team.
So not having a good media team, I thought I would start with World Domination and perhaps move on to the Presidency at a later date. At least that’s how it seems to have evolved thus far.
Joey Smith, the energetic and focused marketing guru, helped me understand the flaws in my early strategy plan during a short conversation at NAMS. He was talking about how to find joint venture partners and said “start small, find partners with the same list size as yours” – but my mind immediately took that tidbit and applied it to my overall plan.
His point was don’t try to hook a big fish joint venture partner if you haven’t yet tackled the little fish yet. Besides, won’t the little fish make much happier partners? Especially if you succeed and both become big fish.
So my marketing strategy has changed a bit since my talk with Joey Smith. Now I plan to continue with smaller goals, dominate those smaller niches and move on to bigger ones. But here’s what makes my World Domination plan different: Dominate a Niche and then work on an overlapping Niche. That way some of the players will be the same, and your message can be carried to the new group by your old fans.
What’s your plan for World Domination? How do you go from where you are now, to where you envision yourself? Leave a comment so we can all ooh and aah.
